How to Take Photos of Your Home to Sell

How to Take Photos of Your Home to Sell

  • The Laws Collective
  • 08/7/23

In the realm of real estate, a picture is indeed worth a thousand words. The images that represent your property can make or break a potential sale. Real estate listings that feature professional photography sell 32% faster than those without. This statistic highlights the pivotal role of good-quality photos in selling homes faster.

Tips for Photographing Your Home to Sell

Making a Clean and Neutral Canvas

Before you begin the photo shoot, it is essential to declutter and depersonalize your home. Potential buyers should be able to visualize themselves in your space, and personal items or family photos may distract them. Clear kitchen counters, bathroom counters, and other visible areas of small appliances, personal belongings, or clutter. A clean, neutral environment can help buyers focus on the space itself and imagine their belongings there.

Enlisting Professional Help

While it may be tempting to take your house photos to save on costs, hiring a professional real estate photographer is usually beneficial. These professionals have the right equipment, like a wide-angle lens, to properly capture the entirety of a room. They understand how to show off your property's selling points best and have the skills to edit the photos post-production to ensure they look their best.

Making the Bathroom Shine

The bathroom can often be a challenging space to photograph, but with a few simple tricks, it can be shown in its best light. Clean and clear the bathroom counter of personal items, ensuring only essential elements remain. Fresh flowers or a stack of neatly folded towels can add a touch of elegance. Using the right light bulbs can make a big difference, too. Go for bulbs emitting soft, natural light, and avoid harsh, fluorescent bulbs that can cast unflattering shadows.

Accounting for the Weather

The weather can have a significant impact on your real estate photos. Overcast days can provide the best lighting for both interior and exterior photos. An overcast day's soft, diffused light can reduce harsh shadows and give your photos a bright, welcoming feel.

Prioritizing the Photos Over Decor

While it's important to stage your home attractively, remember that your real estate listing photos should focus on the space itself, not the decor. Photos should tell a compelling story about the home and its features. It’s not about capturing a beautiful piece of furniture but about showcasing the house's potential to the buyers.

Emphasizing Views and Natural Light with Clean Windows

Clean windows can make a big difference in your photos. They let in more natural light, creating brighter, more inviting images. If your home offers stunning views, clean windows will capture these.

Highlighting the Home's Best Features

Every home has unique features that make it special. It could be a cozy fireplace, a spacious kitchen, or a charming garden. A professional real estate photographer will know how to highlight these features and make them stand out in the photos.

The Corner Rule

When shooting photos, position yourself in the corner of the room. This approach gives you a wider perspective and lets you capture the entire room. It can make spaces appear larger and gives potential buyers a better understanding of the layout.

Professional vs. Amateur Photography: What Separates the Two?

There's a distinct difference between professional and amateur real estate photography. A professional photographer can use lighting, angles, and post-production techniques to showcase a property in its best light. They use professional-grade equipment, understand the principles of composition, and know how to capture a space so it appeals to potential buyers. In contrast, amateur photography may not do justice to property and could result in fewer showings and lower offers.

Lighting 101: Timing Your Shoot

When you shoot your photos, the time of day can significantly impact the final result. The best time to shoot interior photos is usually mid-day when the sun is high and the house is filled with natural light. For exterior photos, the golden hours—shortly after sunrise or ore sunset—can provide a soft, warm light that enhances curb appeal.

Choosing the Right Colors for Real Estate Photos

When it comes to real estate photos, neutral colors work best. They appeal to many buyers and make spaces look larger and brighter. Bold, bright colors can be distracting and may not appeal to all buyers. If your home is painted in neutral shades, it's easier for buyers to imagine themselves living there.

About The Laws Collective

The Laws Collective boasts a wealth of experience, with a collective real estate market tenure exceeding 30 years. They focus on fostering trust and maintaining open communication lines that continue even after transactions are complete. They also are experts when it comes to marketing a home, including helping clients get top-notch photos that impress buyers. 

Above all, client satisfaction is paramount at The Laws Collective. They confidently leverage their expertise to ensure client satisfaction and are committed to crafting successful real estate ventures that foster repeat transactions. If you're looking to buy or sell a home or have any questions about the Charlotte, NC, real estate market, contact The Laws Collective today.

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